I designed a SaaS based crypto payment gateway that made it easier for businesses to accept and manage Bitcoin payments.
Project
Speed
My Role
Product Designer
Industry
Fintech
Tools
Sketch, Zeplin
Team Size
12 Member
Speed is a SaaS based Lightning Network payment gateway that enables businesses to accept Bitcoin
payments. The product was initiated by the founders at OpenXcell Technolabs, who had a long term vision of
building a fintech product.
At that time, I was working as a Product Designer on GoodFirms at OpenXcell. While working on that
product, the founders shared their vision for Speed and invited me to join the project as a part time
Product Designer. I was responsible for designing the product from the ground up, helping turn an early
idea into a working product.
As the Product Designer during the early stage of the product, I worked closely with the founders to shape the initial user experience. My responsibilities included competitor research, user flows, information architecture, wireframing, high fidelity UI design, prototyping, creating the design system, and collaborating with engineers during implementation.
Since cryptocurrency payments were a new domain for me, my first step was to understand how the industry
worked before starting the design process. I worked closely with the founders to learn about the Lightning
Network, Bitcoin payments, merchant workflows, and the overall product vision.
Alongside these discussions, I studied existing crypto payment platforms to understand how businesses
accepted and managed digital payments. This research helped me identify common user flows, understand
industry standards, and recognize areas where the experience could be made simpler for business users who
were new to cryptocurrency.
Based on my research and competitor analysis, I created user personas to better understand the needs,
goals, and challenges of the target users. These personas helped me make design decisions that focused on
solving real business problems throughout the product.
After creating the user personas, I developed empathy map to better understand their thoughts, feelings, actions, and challenges. This helped me look at the problem from the users’ perspective and make more informed design decisions throughout the project.
Once I created the user persona to better understand our users’ pain points, I developed empathy map to understand their thoughts, feelings, actions, and needs. I then wrote user story to capture their main goals and expectations. Based on these insights, I defined problem statements that addressed the recurring challenges identified during the research.
Before starting the design, I studied existing cryptocurrency payment platforms to understand how
businesses accepted and managed Bitcoin payments. My goal was to learn the common user flows, identify
industry standards, and find opportunities to simplify the experience for businesses that were new to
cryptocurrency.
Most platforms required users to understand wallets, blockchain, and payment settings before they could accept payments.
Many interfaces used cryptocurrency terms that were difficult for first time business users to understand.
Merchant dashboards contained a lot of technical information, making it difficult to focus on important business tasks.
Some payment experiences introduced unnecessary complexity during checkout, which could reduce customer confidence.
After understanding the users, their challenges, and the existing market, I defined the product goals. These goals helped me focus on building a payment experience that was simple, secure, and easy to use for businesses that wanted to accept Bitcoin payments.
With the product goals finalized, my next step was to define the overall product structure. I created the
information architecture and mapped the core user flows to organize the platform into logical modules and
ensure the payment journey was simple and easy to follow.
This helped me validate the end to end experience, from merchant onboarding and account setup to creating
payment links, receiving Bitcoin payments, tracking transactions, and managing account settings before
moving into wireframing.
With the information architecture and user flows in place, I started creating early concept designs
through low fidelity wireframes. My goal was to explore different layout ideas, validate the core user
experience, and keep the workflows as simple as possible before moving into visual design.
I created early concept designs for the key product screens, including the dashboard, payment links,
checkout experience, transactions, customers, products, and account settings. These wireframes helped me
discuss ideas with the founders, gather feedback, and refine the experience before designing the final
interfaces.
After reviewing the low fidelity wireframes with the founders and other stakeholders, we finalized the
core
user flows and overall product structure. With the workflows validated, I was ready to move into high
fidelity design.
Before designing the final interfaces, I created a scalable design system to establish a consistent visual
language across the product. This gave me a solid foundation for designing new features efficiently while
maintaining consistency throughout the user experience.
With the design system in place, I started designing the final product experience based on the validated wireframes and stakeholder feedback. My focus was to create a clean, simple, and familiar interface that made cryptocurrency payments easy to understand and manage, even for businesses with little or no crypto experience.
The onboarding experience was designed to help new merchants get started quickly. The setup process guides users through the essential steps, reducing confusion and helping them begin accepting Bitcoin payments with minimal effort.
I designed the dashboard to give merchants a quick overview of their payment activity. Users can monitor activity of Money and Out, transaction history, balances, recent payments, and other key metrics from a single screen, helping them understand their business performance at a glance.
I designed a complete payment link management experience that allows businesses to create, manage, and track Bitcoin payment links from one place. Users can view all payment links, create new ones through a simple guided flow, and access detailed information such as payment status, transactions, customer details, and payment activity. The overall experience was designed to make accepting Bitcoin payments quick, simple, and easy to manage without requiring technical knowledge.
The Balances page gives merchants a clear view of their available funds and transaction history. Users can monitor their balances, review payment activity, and manage withdrawals from a single place.
The first version of Speed provided businesses with a simple way to start accepting Bitcoin payments through the Lightning Network. The product established the foundation for future features while making cryptocurrency payments easier to understand and manage for merchants.
Working on Speed gave me the opportunity to design a product in a completely new domain. I learned the importance of understanding complex technologies before designing for them and realized that good product design is not about adding more features, but about making complex workflows simple and easy to use. This project also strengthened my ability to work closely with founders, validate ideas early, and turn them into a usable product.
Continue exploring my other recent product design case studies.
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Interested in discussing product design, B2B SaaS, or potential opportunities?
Get in Touchpixelpandya@gmail.com
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