AppVentory helps businesses & advisors track the software subscriptions, manage spending, and organize SaaS tools through a simple and user friendly platform.
Project
AppVentory
My Role
Product Designer
Timeline
Jan 2024 - Now
Tools
Figma, Lovable
Team Size
7 Member
As the Founding Product Designer for AppVentory, I was responsible for designing the product from the ground up, from the initial idea to a fully developed SaaS platform. I worked closely on defining the product experience, user flows, information architecture, and overall design direction.
The main challenge was transforming complex software and subscription management workflows into a product that felt simple, organized, and easy to use. Throughout the process, I focused on reducing friction, improving usability, and building scalable design systems that could support the product as it evolved.
My role covered everything from early concepts and wireframes to high fidelity interfaces and overall user experience strategy.
The software stack in modern organizations is often scattered, with software accounts purchased by multiple teams and individuals. This lack of centralized visibility makes it difficult for finance teams to track overall spending, leading to wasted budgets on unused licenses, duplicate subscriptions, and missed renewal dates.
Advisors and finance managers need a clear, unified view to identify cost saving opportunities, optimize subscription usage, and keep SaaS expenses under control.
The platform was designed for two primary user groups with very different workflows and priorities. Business users need visibility into SaaS spending, subscription usage, renewals, and team access management, while accountants and bookkeepers focus on managing client expenses, tracking invoices, maintaining accurate financial records, and handling multiple client accounts efficiently.
Understanding these personas helped shape a product experience that balances operational control with financial clarity.
Need visibility into SaaS spending, subscription usage, renewals, and team access management across the organization.
Focus on managing client expenses, tracking invoices, maintaining accurate financial records, and handling multiple client accounts efficiently.
The design process for AppVentory followed an iterative approach focused on understanding business challenges, defining product direction, exploring scalable workflows, and continuously refining the experience through testing and feedback.
Rather than following a strictly linear process, activities such as research, prototyping, usability testing, and iteration continued across multiple stages of the project to ensure the product remained aligned with user needs and business goals.
This approach helped shape a more structured, scalable, and user friendly SaaS platform from the ground up.
Before designing AppVentory, I explored how businesses were managing software subscriptions, operational workflows, and SaaS spending across different tools and platforms.
Through competitor analysis, workflow mapping, industry observations, and early product exploration, several recurring usability and operational challenges became clear. Existing solutions often felt overloaded, difficult to navigate, and lacked clear visibility into software usage and spending.
These insights helped define the product direction and shaped the overall focus on simplicity, clarity, scalability, and workflow efficiency throughout the design process.
During the wireframe exploration phase, I focused on defining the overall product structure, user flows, and feature organization before moving into visual design. Multiple layout explorations and workflow concepts were created to simplify complex SaaS management tasks and improve usability across different user roles. This process helped identify clearer navigation patterns, reduce friction in key actions, and establish a scalable foundation for the overall product experience.
The final solution for AppVentory was designed to simplify how businesses and finance teams manage SaaS subscriptions, software usage, renewals, and operational spending through a centralized platform. The product combined subscription visibility, expense tracking, workflow management, and financial insights into a structured and easy to navigate experience.
The interface focused on reducing complexity by organizing large amounts of operational and financial data into clear workflows, actionable dashboards, and scalable management systems. Special attention was given to usability, accessibility, and flexibility to ensure the platform could support both business users and accounting professionals with different needs and workflows.
From onboarding and software tracking to renewal management and reporting, every part of the experience was designed to improve visibility, reduce manual effort, and help teams make more informed operational and financial decisions.
Below are selected snapshots from the final product design, showcasing key workflows, interface systems, and the overall user experience developed for the platform.
AppVentory improved software management workflows by providing centralized visibility into SaaS usage, subscription spending, renewals, and operational insights. The platform was designed to reduce manual effort, improve workflow efficiency, and help businesses manage software operations in a more structured and scalable way.
The following outcomes highlight the measurable impact achieved through the product experience, workflow optimization, and overall platform usability.
This project taught me the importance of keeping complex workflows simple and easy to understand. It also helped me better understand how clear structure, consistent design patterns, and organized information architecture can improve the overall user experience in SaaS products.
Continue exploring my other recent product design case studies.
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Designed a mobile experience that allowed users to locate, unlock, and manage electric scooters remotely through a seamless and easy to use interface.
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You can get in touch with me for full time roles, freelance projects, or consulting.
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