Making electric scooter access simple and connected

Problem Statement

The core challenge was designing a mobility experience that users could operate quickly in real world outdoor conditions.

Unlike traditional apps where users spend time exploring interfaces, mobility products are highly action driven. Users usually want to complete tasks immediately with minimal thinking. Whether locating a scooter, unlocking it, or ending a ride, every interaction needed to feel fast, clear, and reliable.

Another important consideration was environmental usability. Since the app was primarily used outdoors, the interface needed to remain readable, accessible, and easy to interact with while users were moving or distracted.

Objectives

The primary objective of Booz Mobility was to create a fast and intuitive scooter rental experience for Android users across public environments such as campuses, tourist locations, and large outdoor spaces. The product focused on helping users quickly locate nearby scooters, simplify ride initiation and unlock flows, reduce cognitive effort during critical actions, and improve ride transparency through real time ride information and status visibility. The overall experience was designed to feel lightweight, accessible, and optimized for utility based usage where speed and clarity are essential.

The objective was to create a mobile experience that allows users to:

Easily locate nearby scooters

Understand ride duration and pricing clearly

Unlock and start rides quickly

Complete the rental process without confusion

Design Process

The design process focused on creating a fast and frictionless mobility experience for Android users. I started by understanding the product requirements, user journey, and common interaction patterns used in mobility applications. Based on these insights, I created low fidelity wireframes to structure the ride flow, navigation, and screen hierarchy before moving into final UI design. The final experience was designed with a strong focus on usability, clarity, and quick interactions for real world outdoor usage scenarios.

Research & Insights

Before designing AppVentory, I explored how businesses were managing software subscriptions, operational workflows, and SaaS spending across different tools and platforms.

Through competitor analysis, workflow mapping, industry observations, and early product exploration, several recurring usability and operational challenges became clear. Existing solutions often felt overloaded, difficult to navigate, and lacked clear visibility into software usage and spending.

These insights helped define the product direction and shaped the overall focus on simplicity, clarity, scalability, and workflow efficiency throughout the design process.

Wireframes & Exploration

The wireframing phase focused on structuring the experience around speed and usability rather than visual styling.

Early wireframes explored multiple approaches for scooter discovery, QR scanning, and ride tracking flows. A large amount of attention was given to reducing unnecessary interaction layers and keeping important actions immediately accessible.

The map experience became one of the central parts of the product. Wireframes were used to test different layouts for scooter visibility, ride controls, and information hierarchy without overcrowding the screen.

Here you can see some low fidelity wireframes created during the early exploration phase. These wireframes helped validate navigation structure, interaction priorities, and overall ride flow before moving into high fidelity design execution.

Final Solution

The final visual design focused on creating a clean, modern, and utility driven Android experience.

The interface prioritized readability, quick interaction accessibility, and clear ride related communication. Important actions such as unlocking scooters, ending rides, and accessing ride information were visually emphasized to reduce hesitation during usage.

The design system maintained consistency across screens while ensuring the interface remained lightweight and easy to navigate. Special attention was given to spacing, typography hierarchy, and interaction clarity to support usability in real world outdoor conditions.

Here you can see selected screens from the final design showcasing the scooter discovery experience, ride flow interactions, QR scanning process, and overall Android interface system created for the product.

Key Challenges

One of the biggest challenges was balancing information density without overwhelming users. The application needed to display maps, scooter availability, ride details, battery status, and pricing information while still maintaining interface clarity.

Another challenge was building trust through simplicity. Mobility products involve real world actions and payments, so confusing flows can easily create hesitation. Simplifying the unlock process and keeping ride information transparent became important parts of the overall experience strategy.

Outcome

The final design delivered a clean and utility focused Android experience optimized for fast interactions and real world mobility use cases. The product experience simplified scooter discovery, ride initiation, ride tracking, and payment flows while maintaining clarity across the overall user journey.

The interface system was designed to support scalability across multiple public environments such as campuses, tourist destinations, and large outdoor venues while keeping the experience consistent and easy to use.

Booz Mobility was also featured on the Indian business reality show Shark Tank India, where the founders secured a deal of ₹40 Lakhs from Ashneer Grover and Vineeta Singh. The case study also includes the related pitch and product presentation video from the show to provide additional context around the product and business vision.

The project helped establish a strong mobile interaction foundation focused on usability, operational simplicity, and quick decision making for users interacting with mobility services in outdoor environments.

Learnings

This project also reinforced the importance of designing for real world behavior instead of ideal scenarios. Users interacting with mobility products are often moving, distracted, or making quick decisions, which means every interaction needs to feel obvious and effortless. It helped me better understand how reducing friction, simplifying flows, and prioritizing clarity can directly improve usability in utility driven products.